What’s in a name? In our case, it’s everything.
Big Picture began life in 2001, born from a desire to get clients closer to their customers’ needs. Chasing actionable insights and driving change that matters is what gets us up in the morning.
Our name derives from the belief that successful businesses do the big and small things well, yet both require a dash of creativity.
Inspiration. Innovation. Immersion. These are our founding values and we bring them to life in everything we do.
Carl is a partner and director of Big Picture. Carl is arguably New Zealand’s leading brand insight tracking expert. In his ‘pre-Big Picture life’, Carl headed up the largest brand tracking and strategy division in New Zealand. He took his insight and enthusiasm for brands with him when he became a partner in Big Picture in 2001.
Carl’s vast range of experience in branding and quantitative research spans all areas of retail, service and FMCG – and he personally leads several of Big Picture’s accounts. Over the years Carl has been responsible for developing a number of proprietary modelling tools that are now being used by some of New Zealand’s leading companies.
In his spare time you will find him indulging in his passion for retail – with a touch of retail therapy egged on by his three daughters, and enjoying the odd pint or two.
Harry hails from the United Kingdom where he’s worked in research for over 6 years. Having come from the world of advertising into research, he brings with him a wealth of media and comms knowledge and expertise.
He’s been involved in a diverse and interesting range of clients, from tobacco to tourism, and multi country projects that include UK, Germany, China & Australia.
During his spare time Harry can be found playing football down at Victoria Park and spending time with his partner. When the opportunity arises, he also loves heading into nature to get his bird-watching fix – which is one of many passions he has.
Lata is the 2IC of George Street where she organises recruiting for various projects. She has backgrounds in geography and technology, and has recently completed a post-grad qualification in business.
She enjoys interacting with people and loves the idea of a team working together for a common goal. She firmly believes that it’s important to give back to society and carries a happy-go-lucky attitude.
In her spare time she’s often found relaxing, regularly in the form of gardening, reading and watching movies.
Luke is the new addition to our team. He started off in recruitment but has now joined the qualitative team as a strategist. His journey to marketing & strategy started a few years ago when he moved from Christchurch to Auckland to complete his degree in Event Management and Advertising, which he has now achieved.
He aspires to travel the world and meet new people from different cultures. His love of music, people and conversation makes him a down to earth guy with a keenness for innovation.
You can catch him out on the town most weekends, and when he’s got the time he feeds his passion for events by attending music festivals and concerts.
Natasha has a postgraduate degree in Anthropology from the University of Auckland where she conducted quantitative research into Human Behavioural Ecology. There is nothing she enjoys more than using numbers to figure out how and why people do the things they do!
In her spare time, her two young boys keep her busy at home but she still finds time for volunteer work in adult literacy, belongs to several science societies and is an avid computer gamer.
Nathan is a partner at Big Picture and one of our leading consumer strategists. Nathan is passionate about being at the coalface and talking to customers; as well as being a passionate advocate for needs-based modelling and archetypes.
Over his career, Nathan has spent several years overseas; much of this in the Middle East and he has strong experience in running multi-country projects for leading companies including Unilever, HSBC and Nestle.
Nathan is our resident fitness guru and when he’s not cycling around town or hitting jumps in Woodhill forest with his three boys, he can be found pounding the pavement on the Shore with his wife and their running club.
Big Picture’s founder, Richard, has facilitated literally thousands of encounters between clients and consumers over the years but still holds a real fascination and excitement around ‘what could be’.
Richard is a highly experienced brand strategist and is one of New Zealand’s leading qualitative specialists. His 20+ years experience in marketing, advertising and research consultancy is the bedrock of Big Picture, and he is a key driver in Big Picture’s innovative approaches to engage and immerse client’s in the customer experience.
Over the past 20 years Richard has helped develop some of New Zealand’s biggest brands including Telecom, Toyota and Lion. As well as providing insight for over a hundred other clients facing a range of challenges and opportunities.
Outside of work he writes music and when he gets time, jams with friends. If he’s not kicking back with a guitar he can be found hanging at the beach of down at the mountain with his family.
Bridget has worked in both corporate and SME roles including as insight director for the likes of ACP and NAB.
As often as she can, Bridget is down in Ohakune enjoying the slopes with her family and friends.
After gaining a Master’s degree in Political Science, one of Catherine’s first jobs in the research field was to poll political party preference leading up to the 1996 NZ General Election. She was hooked. Since then, she has worked on numerous projects delivering insights across a wide range of brands and organisations in New Zealand and the UK, in both agency and client-side roles.
Growing up as an expat kid in Asia and Latin America and having travelled extensively, Catherine is proud to call New Zealand home, strongly believing it to be one of the best countries in the world. She loves netball, tennis, and long leisurely meals with family and friends.
Jo’s curiousness has taken her around the world where she has conducted qualitative research in Europe, Asia and Australasia. Jo is passionate about understanding different cultures and ethnicities, being brought up in Hong Kong, England and New Zealand has meant she wears different cultural hats and this makes her naturally curious about other cultural lenses. Within Big Picture she champions the need to understand NZ’s growing diversity & the dynamics of marketing to different groups. When it comes to marketing, brand strategy is her bag, she loves the ability of brands to be more than just a logo but a living entity that grows, changes and creates relationships with people.
In her spare time, you’ll find Jo wandering second hand stores finding new treasures that she can get crafty with or out taking photos of all the little things that make life so great. And yes, she’s one of those annoying people who takes photos of food!
Kim is passionate about engaging customers using new techniques. She leads the development and running of the Big Picture LIVE tool which is an exciting research program Big Picture is championing.
Originally hailing from the US East Coast, Kim comes from a sociology background and has a big interest in volunteering and human services.
Since being in New Zealand, she has been trying to explore as much of the country as possible, meaning she is often putting her hand up quickly for any projects around the country, and she has become very fond of New Zealand wines.
Lucia is a key member of our quantitative analysis team.
Throughout her close to ten years in the market research field, Lucia has managed many different projects, from mystery shopping through to large scale modelling. She has a double degree (BCom/BA) in marketing and statistics.
In her spare time Lucia enjoys hiking outdoors, baking and learning to cook a variety of ethnic cuisines.
Robyn is a consumer strategist with more than 20 years marketing and market research experience.
One of New Zealand’s senior consumer strategists, Robyn has worked across a diverse range of clients, markets and countries. Having done both qualitative and quantitative for clients and agencies gives her a holistic point of view when talking to clients.
In her spare time, Robyn can be found waving her makeup brushes around as she transforms TV presenters or initiates people into the wonderful world of colours and makeup.
Sankha has been with Big Picture for several years helping out with a variety of projects and challenges and is a valued member of the team. He is often the ‘go to guy’ when we are investigating new technology or need something quick.
He’s also a full time student studying Law and Business so can been found at Big Picture in between classes and at night. In his spare time, when he’s not staying late at work or studying at Uni, he can be found in the dojo training in martial arts or spending time with his friends appreciating the benefits of red wine