What’s in a name? In our case, it’s everything.
Big Picture began life in 2001, born from a desire to get clients closer to their customers’ needs. Chasing actionable insights and driving change that matters is what gets us up in the morning.
Our name derives from the belief that successful businesses do the big and small things well, yet both require a dash of creativity.
Inspiration. Innovation. Immersion. These are our founding values and we bring them to life in everything we do.
Charles F. Kettering
Carl is a partner and director of Big Picture. Carl is arguably New Zealand’s leading brand insight tracking expert. In his ‘pre-Big Picture life’, Carl headed up the largest brand tracking and strategy division in New Zealand. He took his insight and enthusiasm for brands with him when he became a partner in Big Picture in 2001.
Carl’s vast range of experience in branding and quantitative research spans all areas of retail, service and FMCG – and he personally leads several of Big Picture’s accounts. Over the years Carl has been responsible for developing a number of proprietary modelling tools that are now being used by some of New Zealand’s leading companies.
In his spare time you will find him indulging in his passion for retail – with a touch of retail therapy egged on by his three daughters, and enjoying the odd pint or two.
Natasha has a postgraduate degree in Anthropology from the University of Auckland where she conducted quantitative research into Human Behavioural Ecology. There is nothing she enjoys more than using numbers to figure out how and why people do the things they do!
In her spare time, her two young boys keep her busy at home but she still finds time for volunteer work in adult literacy, belongs to several science societies and is an avid computer gamer.
Nathan is a partner at Big Picture and one of our leading consumer strategists. Nathan is passionate about being at the coalface and talking to customers; as well as being a passionate advocate for needs-based modelling and archetypes.
Over his career, Nathan has spent several years overseas; much of this in the Middle East and he has strong experience in running multi-country projects for leading companies including Unilever, HSBC and Nestle.
Nathan is our resident fitness guru and when he’s not cycling around town or hitting jumps in Woodhill forest with his three boys, he can be found pounding the pavement on the Shore with his wife and their running club.
Nicola Stokell is a Big Picture Consumer Strategist who has been uncovering insight for some of the biggest brands in New Zealand and the UK for over 15 years.
Before joining the Big Picture team; Nicola worked independently for 5 years – predominantly for Vodafone NZ. Today she puts this telecommunications expertise to good use on one of Big Picture’s key accounts – Telecom. In addition to her telecommunications expertise she also has a strong background in retail, finance and FMCG.
When she’s not busy juggling being a mum and a researcher, she loves nothing more than hanging out with her dog Jackson. Whether she’s hitting the streets or exploring Auckland’s many beaches and parks, she loves getting out with her family and dog in tow.
Big Picture’s founder, Richard, has facilitated literally thousands of encounters between clients and consumers over the years but still holds a real fascination and excitement around ‘what could be’.
Richard is a highly experienced brand strategist and is one of New Zealand’s leading qualitative specialists. His 20+ years experience in marketing, advertising and research consultancy is the bedrock of Big Picture, and he is a key driver in Big Picture’s innovative approaches to engage and immerse client’s in the customer experience.
Over the past 20 years Richard has helped develop some of New Zealand’s biggest brands including Telecom, Toyota and Lion. As well as providing insight for over a hundred other clients facing a range of challenges and opportunities.
Outside of work he writes music and when he gets time, jams with friends. If he’s not kicking back with a guitar he can be found hanging at the beach of down at the mountain with his family.
Bridget has worked in both corporate and SME roles including as insight director for the likes of ACP and NAB.
As often as she can, Bridget is down in Ohakune enjoying the slopes with her family and friends.
After gaining a Master’s degree in Political Science, one of Catherine’s first jobs in the research field was to poll political party preference leading up to the 1996 NZ General Election. She was hooked. Since then, she has worked on numerous projects delivering insights across a wide range of brands and organisations in New Zealand and the UK, in both agency and client-side roles.
Growing up as an expat kid in Asia and Latin America and having travelled extensively, Catherine is proud to call New Zealand home, strongly believing it to be one of the best countries in the world. She loves netball, tennis, and long leisurely meals with family and friends.
Jo’s curiousness has taken her around the world where she has conducted qualitative research in Europe, Asia and Australasia. Jo is passionate about understanding different cultures and ethnicities, being brought up in Hong Kong, England and New Zealand has meant she wears different cultural hats and this makes her naturally curious about other cultural lenses. Within Big Picture she champions the need to understand NZ’s growing diversity & the dynamics of marketing to different groups. When it comes to marketing, brand strategy is her bag, she loves the ability of brands to be more than just a logo but a living entity that grows, changes and creates relationships with people.
In her spare time, you’ll find Jo wandering second hand stores finding new treasures that she can get crafty with or out taking photos of all the little things that make life so great. And yes, she’s one of those annoying people who takes photos of food!
Kim is passionate about engaging customers using new techniques. She leads the development and running of the Big Picture LIVE tool which is an exciting research program Big Picture is championing.
Originally hailing from the US East Coast, Kim comes from a sociology background and has a big interest in volunteering and human services.
Since being in New Zealand, she has been trying to explore as much of the country as possible, meaning she is often putting her hand up quickly for any projects around the country, and she has become very fond of New Zealand wines.
Lucia is a key member of our quantitative analysis team.
Throughout her close to ten years in the market research field, Lucia has managed many different projects, from mystery shopping through to large scale modelling. She has a double degree (BCom/BA) in marketing and statistics.
In her spare time Lucia enjoys hiking outdoors, baking and learning to cook a variety of ethnic cuisines.
Matt loves engaging with consumers to understand what motivates and drives them. He has a background in Marketing, Management and Geography from Auckland University and has also done a bit of volunteering abroad over the last few years – so he has a diverse understanding of people’s needs.
Matt is pretty competitive and outside of work he is a keen sportsman, actively participating in ocean swimming, long distance running, and U85s rugby. When he’s not playing sport he loves watching games – with the Warriors being a passion.
Robyn is a consumer strategist with more than 20 years marketing and market research experience.
One of New Zealand’s senior consumer strategists, Robyn has worked across a diverse range of clients, markets and countries. Having done both qualitative and quantitative for clients and agencies gives her a holistic point of view when talking to clients.
In her spare time, Robyn can be found waving her makeup brushes around as she transforms TV presenters or initiates people into the wonderful world of colours and makeup.
Salla comes to us from Finland with a background in cultural studies from the University of Helsinki – she sees market research as an interesting window into culture. Salla looks after our smoothly operating Field Team, and she is always on the look out for the right people to participate in our research.
In her spare time, Salla loves a good concert, a good movie in great company, followed by a home cooked meal as she enjoys her time in the kitchen, surrounded by loving friends and family.
Sankha has been with Big Picture for several years helping out with a variety of projects and challenges and is a valued member of the team. He is often the ‘go to guy’ when we are investigating new technology or need something quick.
He’s also a full time student studying Law and Business so can been found at Big Picture in between classes and at night. In his spare time, when he’s not staying late at work or studying at Uni, he can be found in the dojo training in martial arts or spending time with his friends appreciating the benefits of red wine
Stacey joins us from the UK, with a degree in Psychology and Statistics she fits perfectly into the Quantitative team at Big Picture as a market strategist.
Stacey has 6 years experience in market research and has worked both client side and in the social sector. Her skills include advanced analytics such as perceptual mapping and key driver analysis and is skilled in being able to communicate these in an interesting and effective way to any audience!
In her spare time Stacey loves to get out on her bike and head off to Woodhill or Riverhead… anywhere with lots of dirt and rough terrain to ride her bike. She also enjoys traveling around and making the most of her weekends in NZ to explore the country.