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Carl is a partner and director of Big Picture. He is arguably New Zealand's leading brand insight tracking expert. In his "pre-Big Picture life", Carl headed up the largest brand tracking and strategy division in New Zealand. He took his insight and enthusiasm for brands with him when he became a partner in Big Picture in 2001. Carl has been responsible for developing a number of proprietary modelling tools that are now being used by some of New Zealands leading companies .
Carl's vast range of experience in branding and quantitative research spans all areas of retail, service and FMCG.
In his spare time you will find him indulging in his passion of retail (doing some retail therapy), entertaining three daughters and enjoying the odd pint or two |
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